A typical Rutle bonfire.

In 1966, Ron Nasty was quoted as saying that the Rutles were bigger than God. In response to this, many fans burnt their albums, many more burnt their fingers trying to burn their albums. Album sales skyrocketed, as people began to buy the albums, simply to burn them. But it was all a ghastly mistake. Most people were arrested for air pollution, but it was never mentioned in the documentary.